Adding brand-new chapters on service design and global
innovation,plus new insights, best practices, and case studies.
Revolutionary and evolutionary approaches to
innovation: choosing between them, and how to
use each approach effectively;
More coverage of Value Opportunity Analysis
and ethnography;
New case studies ranging from Navistar'ss latest
long-haul truck to P&G's reinvention of Herbal
Essences, plus updates to existing cases;
New coverage of the emerging environment of
product-service ecosystems;
Additional visual maps and illustrations that
make the book more intuitive and accessible.
